I’m sure some of you looked at the title of this post and laughed. Too much marketing? Not possible, you say. But I dare to posit there is such a thing.
So when do your marketing efforts become too much?
- When you are losing so much sleep you can’t properly function
- When you are in danger of losing your day job because your marketing efforts are bleeding over into that time
- When you don’t have time to write another book
I think part of the danger of marketing is that it feels like you are being proactive in developing your career, so you want to do more and more of it. The problem is that with today’s current methods, it’s not really possible to see which forms of marketing actually work. So authors do it all, hoping that something will stick. But the inability to accurately measure those efforts can lead to major burnout, and that’s dangerous. Possibly career-killing. Just my humble opinion, of course.
I’d love to hear your thoughts on the topic of marketing. Do you believe, as I do, in the possibility of marketing overkill? What types of marketing do you think are most effective, i.e. what draws you in as a reader? A website, reviews, books trailers?